It seems like North Carolina is getting quite famous for its controversial billboards. You might remember “Real Men Provide, Real Women Appreciate It”, the mysterious billboard that triggered a wave of protests. These last days another controversial billboard has made its way into the news.
As you can see, an ad from Spicer Green Jewelers, featuring a variety of jewels alongside “Sometimes, it’s OK to throw rocks at girls” offended a lot of people who thought these words to promote violence against women.
Even Chelsea Clinton felt obliged to respond by writing this on her Twitter account: “Talking about hitting girls is never funny. Ever.” The billboard also sparked new protests with more than 15 people marching in front of the store, holding signs that read: “Violent words lead to violent action. Don’t shop here.”
The Washington Post has reported that this is not the first time a Jewelry store to make a bad choice of words when trying to promote their products. Back in 2015, another jewelry store from Calgary found itself in hot waters for using the same phrase. The owner of the store didn’t even issue an apology. In 2016, Sawyer Jewelers, Inc. trademarked the phrase.
Spicer Jewelers has a practice of changing its billboards every month, but so far there are no indications that this one is coming down sooner. However, they have issued an apology on their Facebook Fan page and Eva Michelle, the co-owner of the store plans to donate 10% of its Sunday sales to a local shelter for victims of domestic-violence.